Their message to customers was: These are new planes that aren’t that new. Boeing countered with the introduction of the 737 Max - “The Max uses 14 percent less fuel than current 737s -” its own version of fuel- and cost- efficient aircrafts. In late 2010, Boeing’s archrival, Airbus, had just announced a new fuel-efficient version of its best selling A320. “It’s going to give them max efficiency, which leads to profitability max reliability, and to the flying public: max passenger appeal.” ‘The demand for something new.” Boeing debuted the new planes in response to market pressures. The new model was advertised as a rare win-win for both airlines and passengers. It quickly became the company’s best-selling plane ever. Within the first six months, more than 4,000 Boeing 737 Max 8 planes had been ordered. The Boeing 737 Max 8 entered the market in 2017, a part of the 737 Max class, and became an instant hit. But it has now been involved in two fatal crashes in just five months. It was sold as a next generation aircraft. After two fatal Max crashes, all of the Max aircraft in the world are believed to have been grounded. Transcript ‘Max Efficiency, Max Reliability’: How Boeing Sold Its New 737 Boeing introduced the 737 Max as a reliable fuel- and cost-efficient solution to air travel in the 21st century. But investigators from the National Transportation Safety Committee who listened to the recording described the sounds emanating from the cockpit as the flight crew fought to take control of a plane that seemed almost magnetically propelled toward earth. Indonesian aviation regulations bar the public release of a transcript of the audio in a cockpit voice recorder. Since the Lion Air crash, pilots certified to fly the Max have complained that they were not briefed on the new system or on how to counter it should incorrect data force the nose down. The report noted that the plane’s nose suddenly shifted downward more than 20 times, a motion that investigators think may have been caused by the incorrect triggering of a new automated anti-stall system on the Boeing Max model. Harvino were not included in the initial investigative account. The cockpit voice recorder was not found until after the preliminary report was released, so the conversations between Bhavye Suneja, an Indian national who was piloting the plane, and Mr.
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